Lee Jeans Fall 2010, for lovers of this brand so popular when it comes to relaxation and denim clothing. But Lee does not think that there are only jeans, we all know that the catalog of Lee are many items to build modern relax and complete outfits, shirts, jeans, jackets, for him and her.
In these images of Lee Fall 2010 campaign, we can already see some fashion what Lee has prepared for the winter season, many plaid shirts with a variety of colors, we see that this trend will continue in 2011. Jackets and trousers in a variety of style, is that Lee is one of those brands that everyone has to go.
NEW YORK .- The women may wonder if it's the body shape and not the size or style which is crucial to wear jeans.
Levi's, the brand that brought consumers the first jeans jeans 130 years ago, believes the emphasis placed long in the waist size and shape-styled boot or skinny (right next to the leg) , for example, does not offer women jeans that complement your body type.
But the new line of Levi's Curve ID itself will achieve that goal, said company president Robert Hanson.
"Women are among its main frustrations do not find the jeans are designed for your body," said Hanson, who believes that the jeans are a delicate garment for women such as bras and swimsuits.
Hanson and vice president of design women's clothing, You Nguyen, met recently with three models in the Levi's office in Manhattan. All had a similar picture-perfect, slender waist 27, Levi's, with minor differences.
One model had narrow hips with a small difference in width. Often she has trouble with trousers that sit well in the hip and thigh but he tightened the waist.
Another of the girls had a more proportionate, but the cowboys who came good in the waist did not fit in the hips and thighs. The third, wider hip, had the problem of pants that fit well in that part of the body and thighs, but he made a hole in the back waistband.
The models were similar in some respects to the 60 000 women who participated in various countries in a study of Levi's to document their bodies electronically, Hanson said.
The dilemma is almost always reduced to the difference in distance between the waist (measured at the point where the curve starts torso), hip (four inches below the waist) and that part of the buttocks and the seat (other four inches below).
When you put the new jeans Curve ID, the models wore tight pants that were left without being tight or they stay swollen. The shot was different pants back and forth and similarly modified the placement of the back pocket. One of the trousers had a thicker waistband, while another carried contrast stitching extending down the leg.
"The molds for these pants are a totally different thing," said Nguyen. As all these women are models, have enviable figures, but there is the question of whether they look good any clothing that are made.
Then, the models traded their pants. The one with the hip closer and he had been very good for body pants Slight Curve, now had jeans with a waist high, and Demi Curve design type, figure, provided he could not fasten the jeans for body Bold Curve that had sat well with the model with narrow hips. The Bold Curve model with body again have the problem of the gap in the waistband.
This is where the connection between fashion and self-esteem is damaged, said Nguyen. "For someone to look good in the clothes you wear, you have to feel comfortable in it, and to feel comfortable in it, you should tailor it," he said.
The three types of curves of the bodies do not work for all women, at least not yet, "said Hanson. Levi's working on a fourth type of body and expects to file its year-end models.
The waist size is 22 to 34, but with 45 different options to fit curved leg style and material, for each of these measures.
This project is exclusively for women and resulted in countless conversations with female customers.
"This is particularly a women's issue because of the diversity in the types of women's bodies," said Hanson.
"Men tend to wear jeans that are slightly enhance the figure and most are not willing to discuss this matter or are interested in," he said..
